Digital Activation:
Wilford Industries

For season 1 of Snowpiercer, TNT's post-apocalyptic TV series where the world has frozen over, we launched a digital hub (WilfordIndustries.com) where fans could explore Snowpiercer train and design and upload their own train car to be featured on the site. 

 

Working with influencers and multiple agencies, we created hundreds of pieces of custom Snowpiercer art and drove thousands of fans to the site.  

 

The experience won: 2 gold Promax awards and 2 bronze Clio awards.

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You can visit the updated site here. 

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